EOS, a leading technology supplier in the field of industrial 3D printing, and Under Armour, one of the largest sports brands in the world and a market leader in bringing commercial 3D printed footwear to consumers—announced their strategic new partnership at the formnext trade fair in Frankfurt, Germany.
Sharing the same innovative vision to advance commercial 3D printed footwear, the two organizations will jointly work to scale Under Armour’s 3D footwear business through the development of advanced laser sintering technology, and leveraging EOS’ expertise in industrialized 3D production, or additive manufacturing (AM).
“With EOS’ industry-leading laser sintering 3D printing technology, Under Armour can deliver shoes to the marketplace in a meaningful way, creating truly amazing, desirable products which solve our customers’ needs in ways that could have never been imagined before. Together, our two organizations make a formidable pair,” said Clay Dean, Chief Innovation Officer, Under Armour.
Among the many aspects of the partnership, Under Armour will utilize EOS 3D technology for printing powder-based parts, and the two companies will work in concert on polymer powder development and on advanced laser sintering platform development. Under Armour will also collaborate with EOS’ Additive Minds expert services to elevate its AM program.
“The shoe fits; this partnership is set to achieve Under Armour’s goal to industrialize and scale 3D printing of performance footwear,” said Glynn Fletcher, President of EOS North America. “True additive manufacturing has come to Under Armour; no other athletic brand can make this statement.” To highlight the partnership at formnext, the two companies featured an Under Armour display showcasing UA ArchiTech Futurist footwear, illustrating how the two companies will use their combined expertise to push innovation in the 3D printed footwear landscape.